Exploring franchise opportunities: Home care versus recruitment

express employment Australia

Looking for the perfect franchise investment can feel overwhelming. Which brand is the right fit for your background, interests, life goals and passions? As you search for the best franchises to buy in Australia to find one that matches your requirements, it’s important to do your due diligence and investigate options in different industries.

To help, we’ve created an ongoing blog series comparing the Express Employment Professionals Australia recruitment franchise opportunity with other popular franchise industries like beauty and wellness and QSRs. This month, we’re taking a closer look at the home care industry. Many potential franchise owners are drawn to this type of franchise because they want to own a business that cares for others and gives back. But you might be surprised by the positive impact a recruitment franchise can make in the lives of others and the community it serves. 

What type of services does each industry provide?

A home care franchise provides support services such as personal care, housekeeping, meal preparation and transportation for people in need. Their target market includes the elderly, disabled persons and patients recovering from surgery or other medical procedures. Some well-known home care franchise brands include Nurse Next Door and Home Instead Senior Care.

A recruitment franchise partners with local businesses to help fill open positions. They work with both employers and job seekers, with a goal of placing people in meaningful jobs that fit their skill set. In addition to job placement services, they assist with job search skills, such as resume writing and interviewing skills. Express Employment Professionals is a well-known recruitment franchise in Australia.

How do the market demand and growth potential compare?

A home care franchise has many factors that drive demand for its services, including a growing aging population and a preference for receiving care in the familiar environment of home. Now more than ever, people are choosing to care in place rather than move into an assisted living environment. There will always be health care needs, which means ongoing demand and strong growth potential for a home care franchise.

But the future looks bright for the recruitment industry, too. People will always need work, and companies will always need skilled employees. The average Express office places 650 people a year and supports outreach programs within the community. In addition, the variety of services offered means that a recruitment franchise can rapidly adapt to changes in the job market, leading to greater stability for you as a Franchise Owner.

What are the financial considerations?

All franchises have a basic set of startup costs that include a franchise fee. In the case of a home care franchise, business owners are often required to carry various licensing and insurance policies too. Ongoing costs include medical equipment, supplies and staff salaries, a vehicle for traveling to clients and monthly rent on office or storage space. Nurse Next Door gives a startup cost range of $200,000 to $248,000 AUD.

Express Employment Australia has minimal staffing and office space requirements — just two employees are needed to start. There’s also no need to keep inventory on hand, so you can lease a smaller space and won’t have capital tied up in merchandise that’s just sitting on your shelves. The initial investment range for Express is $170K to $276K AUD, including the franchise fee.

Is there support available?

As you compare franchise opportunities, it’s important to know what kind of assistance you will receive on your ownership journey. A strong brand will always provide training and support to its franchisees, both initial and ongoing.

Express Employment Australia provides Franchise Owners with:

  • Sydney-based operational support
  • Opportunities to connect with other owners regularly at regional meetings
  • Ongoing education at annual conferences
  • Leadership training and personal development through Express University
  • Daily administrative task support, including payroll funding and invoice processing

Will this business help me meet my professional and personal goals?

Franchise ownership is about so much more than just running a business. As you explore these two industries in your search for the best franchises to buy in Australia, don’t forget to consider how they stack up against your personal and professional life goals.

Both opportunities will let you fulfill your dream of owning your own business. A home care franchise provides the satisfaction of giving hands-on assistance to those in need and making a difference with your business. But you don’t need to own a home care franchise to care for others. A recruitment franchise like Express Employment Australia also lets you help others by matching people with meaningful jobs that fit well with their skill set. You’ll not only help others find good jobs, but you’ll also play a part in keeping your local economy going.

Hear from some Express Franchise Owners about the satisfaction they find in knowing that their business is making an impact and helping others.

What does it take to own an Express?

Express is looking for high-energy people with sales and/or recruitment experience. You should be ready to do the hands-on work needed to build your business. Financially, you should:

  • Have a net worth of $170K to $250K
  • Have liquid assets of $190K to $250K

How can I get started with Express?

If you’re ready to learn more about the Express ownership opportunity, fill out the form below to connect with one of our Franchise Development Directors.